Forget Marketing - Implement a Manageable Visibility Plan
A Super Bowl ad won't get you the clients you need.
I thought I could copy Budweiser, Coca-Cola, Ford, or FedEx.
I was wrong.
I should have focused on visibility instead.
Most businesses lack the resources or time to invest in big marketing campaigns. As a result, campaign quality is poor, business owners are disappointed, and enormous efforts lack results.
Complexity is the enemy of efficiency. Don't aim for marketing when what you need is pure visibility. You need to be present in the minds of your potential buyers. Be invited to projects instead of begging for a spot.
Don't overcomplicate what is simple. Complexity too often leads to paralysis.
This manageable plan, presented as a checklist, will save you hundreds of hours looking for the right solution to market your solutions. Based on five easy-to-understand pillars, you will attract buying clients to your funnel, maintain a clear target, and follow an action plan.
The Pillars:
- DEVELOP THOUGHT LEADERSHIP CONTENT
- FORGE STRATEGIC PARTNERSHIPS
- LEVERAGE CLIENT TESTIMONIALS AND CASE STUDIES
- IMPLEMENT TARGETED OUTREACH AND RELATIONSHIP BUILDING
- OPTIMIZE YOUR DIGITAL PRESENCE
Are you a solopreneur and don't know where to begin? Do you need a guide for your team? Get the Checklist and get started.
You'll get: 1. A Comprehensive Checklist to prepare your Visibility plan (pdf), 2. An OKR Quarterly plan, 3. OKRs in CSV format for importing in excel or gsheets